A Michigan marijuana dispensary is embracing cryptid culture in a big way. After news spread of an alleged Bigfoot sighting near Monroe, Uniq Cannabis posted a sign outside its store promising a free pre-roll to anyone who brings photographic evidence of the legendary creature.
The sighting, documented by the Bigfoot Field Researchers Organization (BFRO), reportedly took place last month when a father and son saw a large, gorilla-like figure fall from the trees and begin to approach them. The creature fled after being startled by their dog. Though no photo evidence was captured, the sighting caught national media attention.
In response, Uniq Cannabis leaned into the moment with its promotional offer, perhaps hoping to spark both foot traffic and folklore engagement.
Bigfoot and Cannabis: A Strange but Recurring Pair
While the Uniq Cannabis promotion might sound quirky, this isn’t the first time Bigfoot and cannabis culture have crossed paths.
Over 30 years ago, a now-infamous story from Northern California, featured in the docuseries Sasquatch, alleged that three cannabis workers were killed by a similar creature. Though unverified, the tale became part of Bigfoot lore.
Marijuana businesses have long used unconventional promotions to draw attention. In recent months:
- Rolling Derby launched a “speed-rolling” tournament for adults 21+, allowing contestants to show off their joint-rolling skills virtually or in-person.
- Toker’s Guide advertised job listings across the U.S. for cannabis reviewers.
- DaySavers, a rolling paper company, paid volunteers $4.20 to smoke two joints and offer feedback, and later advertised a $70,420-a-year job to “get paid to smoke weed” as a content creator.
- Even Snoop Dogg made headlines for paying a full-time blunt roller tens of thousands of dollars annually.
These campaigns, while lighthearted, reflect how brands are blending cannabis culture with viral opportunities to stay competitive and stand out.
Cannabis Meets Cryptozoology: Marketing That Smokes
Whether or not Bigfoot exists, Uniq Cannabis’s creative campaign demonstrates how cannabis retailers are using timely, pop-culture-inspired promotions to attract attention and generate buzz, literally and figuratively.
As cannabis legalization continues to evolve, expect more brands to tap into trends, folklore, and humor to market themselves in an increasingly crowded space.