The historic moment arrived when the Eastern Band of Cherokee Indians (EBCI) inaugurated a regulated cannabis market, making them trailblazers while their home state lags behind in legalization. This milestone not only marks a new chapter for the tribe but also signifies broader social and economic implications.
A groundbreaking opening weekend
Over 4,000 people gathered on the first day at Great Smoky Cannabis Co. in Cherokee, North Carolina. The enthusiasm was palpable as visitors traveled long distances to participate, forming lines that lasted from dawn to dusk. The atmosphere was celebratory, and many expressed gratitude for the opportunity to partake in this historic event.
Forrest Parker, general manager of Qualla Enterprises and EBCI member, found the experience profoundly moving. Hearing people thank the staff made him feel genuinely purposeful. According to Parker, around 40% of initial sales were flowers, with infused edibles exceeding expectations.
Strategic inventory management
The store stocked over 350 products during the opening weekend to ensure smooth operations. By January, the aim is to expand the menu to include up to 500 items. The retailer capped the amount of flower purchasers could buy to maintain a stable inventory, an essential move given the high demand and anticipated continued interest.
The planning involved rigorous training for about 150 employees to efficiently handle large volumes of transactions. Despite initial crowd control challenges, the day proceeded smoothly, thanks to the meticulous groundwork laid by the EBCI.
A tourism magnet
The store’s prime location near outdoor tourist hotspots and neighboring states lacking adult-use marijuana programs positions it as a significant draw for tourists. The nearby national park, known for attracting numerous visitors annually, played a pivotal role in fueling demand.
This initiative not only brings new faces to town for cannabis but also encourages engagement in various local activities such as cultural tours, gaming, fishing, and hiking. Parker emphasized that the influx of visitors would enable a richer exchange, enhancing the community’s vibrancy through increased interactions.
Documenting new history
This venture characterized an unprecedented effort to intertwine past and present generations. With around 90% of the workforce being tribal members, Great Smoky Cannabis Co. serves as a bridge connecting elders and younger members. This bond fosters a sense of unity and shared purpose within the community.
Cannabis has a complex history, particularly among indigenous communities. This initiative allows the tribe to document their unique relationship with the plant authentically. Younger generations draw inspiration from the elders’ support, validating their aspirations and efforts.
A long road to legalization
The journey began nearly four years ago when EBCI members voted to start the path toward legalizing marijuana. The hard work culminated in recreational marijuana sales launching on July Fourth for tribes recognized by the federal government, signaling a groundbreaking shift in policy.
Parker reflected on the significance of this endeavor, highlighting its enduring impact on the tribe and the broader community. The collective effort illustrates a commitment to progress and careful consideration of each step taken.
Through unwavering dedication, the tribe successfully navigated regulatory complexities and logistics, underscoring the importance of strategic foresight and communal cooperation in realizing ambitious goals.
